Sofia Ramirez Shares How Tend, a Digital Personal Finance Platform that Just Launched in the USA and Mexico, is Modernizing and Simplifying finances While Building Community.

In our conversation, Sofia shares how Tend plans to make banking easier for young people through transparency, debit banking with cash back services  and less costly international transfers coming soon. Tend launched recently in the USA and Mexico with plans to expand further internationally. We also discuss Sofia’a career milestones that led her to Tend, her career in marketing and finance, and her advice for others who are interested in similar paths. If you are interested in how to disrupt established industries with modernized and enhanced services based on community needs, we think you will love this conversation.

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